Duco Media has come up with a brilliant idea of a type of Online Reputation system. You can read more about the Duco Medias Reputation Management Service at DucoMedia.com of course. This allows companies as well as individuals have a type of reputation on the web. Of course from discussions on other blogs and forums, there may be negative reputation about you or your company.
Duco Media wants to help you raise your reputation by making some of those negative reputation remarks disappear. This will help you, your site, and business rank much higher in all search engines including Google, Yahoo, and MSN, the three Big Search engines out there. Just imagine how much more traffic and customers you will be able to get with traffic like that.